Since I have been playing w/ Twitter for the last couple of weeks...I have been thinking of ways to leverage this service for our new start-up which will be a member based. I have talked about this as a tool w/ friends... and have used this same example that Woot has utilized so brilliantly. This is a great medium for Woot due to the high tech user adoption of Twitter.
My challenge will be to get my core demographic of 17-28 yr old males that are automotive enthusiasts to adopt Twitter as communication tool...
My challenge will be to get my core demographic of 17-28 yr old males that are automotive enthusiasts to adopt Twitter as communication tool...
 clipped from twitter.com
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3 comments:
I definitely think the ability to give live updates on a website via a twitter api is a powerful thing. Imagine a sales promotion where someone 'follows' your company and that message immediately goes to their cellphone. It may trump email as a more flexible but more invasive medium to communicate with your customers.
The trick is actually to get people that are maniacal about your products. That want that level of invasion of marketing. There probably is also a fine line between disseminating info to your customers and harassing them.
I'd like to 'follow' http://twitter.com/apple
C'mon Steve! :)
Kyle,
I agree completely.. I think that as a consumer I would welcome this "bridge" .. plus I have the power to turn off updates etc.. or to push and pull..
Thanks,
Tom
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