Twitter as Business Promotion Tool

Since I have been playing w/ Twitter for the last couple of weeks...I have been thinking of ways to leverage this service for our new start-up which will be a member based. I have talked about this as a tool w/ friends... and have used this same example that Woot has utilized so brilliantly. This is a great medium for Woot due to the high tech user adoption of Twitter.

My challenge will be to get my core demographic of 17-28 yr old males that are automotive enthusiasts to adopt Twitter as communication tool...

clipped from twitter.com Drops Woot is one of my favorite sites. Not only do they have an awesome name but every day they post a single item for sale a ridiculously low price. The item is only available for 24 hours or until it sells out (which it frequrently does). So how can you stay on top of the latest phat lewt? With Twitter! A couple days ago, the folks at Woot let us know they were gonna use the Twitter API to let folks know what's for sale that day. As far as we know, Woot is the first to use Twitter like this; as a way to let people keep on top of what's being sold. Very cool. Now someone needs to get the Nintendo Wii on Twitter so I can find out when I'll finally be able to get one.