Tuesday, March 6, 2007

Cool Marketing : What do you think?

Tonight I was watching Real Housewives of Orange County . I know I know.. but it is really amazing to see these people in the twilight zone...it is crazy..and quite hilarious.

Any way I was watching a scene in which one of the moms was drinking a beer ..when a bubble popped up with the following text "It will take Jo (the mom) 20 minutes on the elliptical machine to work of that beer" next bubble "Renew your Membership at Jackie's Gym. I have never seen this kind of co-marketing while a show was on before very slick how they tied the two shows into the bubble.

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