Seems like Apple is finally getting it... Steve Jobs hasn't been as clear w/ his message over the last 6 months but w/ the eminent death of DRM.. Rentals and Subscriptions should really help Apple gain long term customer loyalty and more importantly gain significant traction in the mainstream. This kind of service allows the user to have more control over their content and the tipping point for Apple is that they have platforms (Ipod / Iphone / Apple Tv etc ) that users can watch or listen to anywhere... I know that I would gladly give Apple the $$$$$ I waste on Comcast every month...
Apple hints at video rentals through iTunes
Apple Inc. strayed from making any material announcements during its shareholders meeting on Thursday, but did hint that it will offer video rentals through iTunes at some point in the future.
"Timing of this is difficult to determine, but we would expect [iTunes video rentals] sometime in 2008," said PiperJaffray analyst Gene Munster, who attended the shareholder gathering in Apple's hometown of Cupertino, Calif.
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