A couple of moths ago I heard about this company called "Get Satisfaction" basically a help desk on Steroids.. I mean this in a good way.. If your company is about transparency and really want to engage w/ your customers in a fresh and empowering way this is your solution.
I posted a question to the "Management Team at Me.dium.com" regarding the site relevancy that you see when surfing. Withing 4 hours I got a response and now they have actually made changes brought on by the conversation..
The site itself is really slick and clean to use.. It looks like Major companies are jumping on board as well. I think we will be setting up a profile for yOparts as well.